Tanya Candia

International Marketing and Business Management Expert

Tanya Candia is an international marketing and business management expert, lauded for her visionary strategy, ability to build and protect business and shareholder value, and success in driving entrepreneurial cultures. With over 25 years of expertise, she has led high-growth business and product strategies, technology and segment marketing, strategic marketing, branding, marketing communications, advertising and public relations efforts for global and start-up “seed-to-growth” companies.

Candia currently serves as president and chief executive for Candia Communications LLC, an international marketing and strategy consulting company that has helped numerous companies in Europe, the US and Asia-Pacific in their efforts to sell and market globally. As a principal executive of the company, she oversees projects related to positioning, branding and strategy, market visibility and awareness campaigns, lead generation and customer acquisition strategies in vertical markets, and key business alliances.

Candia is a published author of several books, most notably Hit the Market Running, which is the first comprehensive marketing guide for high technology and start-up companies, including plans, programs, templates and guidelines. The companion book, Build Market Momentum, was introduced in mid-2003, with detailed guidance on pricing, packaging and product positioning, and was followed by The Federal Market: Maximize your Investment in 2004. Candia has been editor in chief of three journals, has written and contributed to books, and has authored numerous articles, reports and white papers on information security, software technologies, industry standards, business management and processes.

Candia holds a master of sciences in Systems Management from the University of Southern California and a master of arts in Communications from the Monterey Institute of International Studies. She is as formidable an opponent in martial arts as she is in business, with a second-degree black belt in Tae Kwon Do. Also an avid photographer, her portraits are displayed in several California galleries and homes.