Are YOU ready to step up to the microphones
and speak for your organization?

PRSA Silicon Valley presents:

In the Spotlight: Spokesperson Training

In this two-hour session you will hear case studies that tested the mettle of communications professionals that come from these industries: Consumer, Technology, Government and Public Policy, Healthcare, Education, Automotive, Financial, Media, Sports. Learn how they faced such communications challenges as:

• The guest-killing tiger
• The indicted boss
• The vanishing water supply
• Working with an international superstar on a global healthcare initiative

Based on their experiences in the spotlight, you will learn what it takes to become the trusted voice of your organization. You will learn what to say, what not to say, when to say it and when to just shut [the heck] up.

REGISTER NOW:
http://www.acteva.com/booking.cfm?bevaid=165346

FEATURED PRESENTERS INCLUDE:

Robin Carr Kaiser Permanente, Gap, EA, Nike, SF Giants Case Study: Gap Inc. (RED) Campaign with Bono in Africa	David Vossbrink Mineta San José International Airport, former Press Secretary for San José Mayor Ron Gonzales Case Study: Alleged Mayor Corruption Indictment
Sam Singer SF Zoo, 49ers, Chevron, Levi Strauss Case Study: S.F. Zoo Tiger Attack	Susan Siravo Santa Clara Valley Water District Case Study: California Water ‘Pressures’

REGISTER NOW:
http://www.acteva.com/booking.cfm?bevaid=165346

Prior to the case studies, train with our two "Masters of the Interview." They have coached executives from some of the world’s largest public and privately held companies.

They will offer a warm-up training session for up-and-coming spokespeople. Topics include:

• Gathering the facts and message mapping
• Setting the stage for the interview
• Fielding tough questions
• What to say when you don’t know the answer
• Handling crises such as information leaks

Immediately after the case studies, we will have interactive group break-out sessions. Bring your talking points, spar with our experts, and return to the office a pitch-perfect, spotlight-ready spokesperson.